We’d all love our users to have a good, even great, experience every time they use our software. Should we leave that to chance, or maybe to the intuition and innate skills of our UX folks? Or is there a more predictable, disciplined way to articulate the NATURE of the experience we want our software to evoke? And what about the other stakeholders in our development endeavours? What kinds of experience should we seek for these folks? And how to ensure that happens more often, too?

Posted by: Bob Marshall (@FlowChainSensei)